NBA China Games

2007年6月4日．上海 ── 美国职业篮球协会(NBA)与上海市体育局今天联合宣布，NBA中国赛2007揭幕战上海赛事门票将于6月10日(星期日)在上海公开发售。克里夫兰骑士与奥兰多魔术将于10月17日(星期三)晚上8时，在上海旗忠森林体育城对决。

奥兰多魔术中锋德怀特．霍华德(Dwight Howard)将于6月4至10日到访中国，参与连串与球迷会面的活动，NBA市场合作伙伴的活动，并担任NBA中国赛门票公开发售活动的主礼嘉宾。六名NBA球迷巡游队队员将会飞抵上海，参与这项盛事并和上海球迷会面，带来远方的问候。

鉴于球迷们对三年来首场NBA在中国举行的比赛的门票的庞大需求，NBA就每名球迷可购买球票的数目设定了上限，好让更多的球迷有机会购买球票。球迷每次交易出示的身份证明最多可买四张门票。NBA中国赛2007特设人民币200元学生票，而每名学生在购买时必须出示学生身份证明，每人最多可买四张门票。

球迷将可通过多项途径购买这次历史性赛事的门票。由本星期日上午10时开始，球迷可通过爱玛票务网站(www.emma.cn)，爱玛票务订票热线400-707-9999，上海体育场及东方票务在上海的售票处购买门票，直至售完为止。发售NBA中国赛门票的东方票务售票处包括大剧院旗舰店、新天地票点、港汇票点及浦东张江票点。

像NBA中国赛2007这样盛大而独特的活动，NBA将会推出安全措施，以防止假票及保障球迷的利益。购票时，球迷将会获得门票兑换券，并需在指定时间内以兑换券换取正式的NBA中国赛门票。有关兑换详情将于稍后公布。

NBA中国赛2007共含三场比赛，而参赛球队包括克里夫兰骑士、奥兰多魔术及中国国家男子篮球队。NBA中国赛2007将于10月17日展开，克里夫兰骑士将与奥兰多魔术在上海旗忠森林体育城进行第一场比赛。之后，赛事将移师澳门举行，并在可容纳15,000人的澳门威尼斯人场馆进行两场比赛──10月18日由奥兰多魔术对中国国家队；10月20日由克里夫兰骑士再战奥兰多魔术。

中央电视台五套(CCTV 5)及上海文广新闻传媒集团五星体育频道将会直播所有三场比赛，而本年度的NBA中国赛，亦会转播至全球逾200个国家及地区。

NBA中国赛2007是联盟第二次在中国进行季前赛。2004年NBA举行首届NBA中国赛，标志着NBA是首个在中国举行赛事的美国职业运动联盟，而首届NBA中国赛的两场比赛分别在上海及北京举行，参与球队包括休斯顿火箭及萨克拉门托国王。奥兰多魔术与中国国家队的比赛，将会成为NBA与中国篮球运动彼此之间的一个重要里程碑。奥兰多魔术将会成为1979年华盛顿子弹(现时的奇才队)到访中国并与中国国家队进行表演赛后，历史上第二支与中国国家队进行比赛的NBA球队。

NBA于1946年成立，是全球性的运动及娱乐品牌，而联赛在美国及加拿大境内共有30支球队。在2006至07赛季，NBA将以41种语言向215个国家及地区送上45,000小时的电视节目。NBA球队中的83名国际球员亦足以证明联盟的全球化力量。NBA是中国最受欢迎的运动联赛。NBA与中国篮坛的关系最早始于1979年，当时华盛顿子弹队(现时的华盛顿奇才)远赴中国，与中国国家篮球队进行了两场表演赛。自此，NBA先后在大中华地区成立了四个办事处，与51家中国电视台建立良好的关系幷举行多项球迷活动。目前，NBA在中国共有16个市场合作伙伴，而NBA的产品则在超过20,000个销售点有售。

SHANGHAI, June 4, 2007 – Tickets for the NBA China Games 2007 – the opening game in Shanghai, which features a match-up between the Cleveland Cavaliers and the Orlando Magic, will go on sale Sunday, June 10 in Shanghai, it was jointly announced today by the National Basketball Association (NBA) and the Shanghai Administration of Sports. The two teams are scheduled to meet at the Qizhong Forest Sports City arena on Wednesday, October 17 at 8:00p.m.

Dwight Howard, center of the Orlando Magic, is scheduled to be in China from June 4 to 10, to participate in a series of events to meet fans, attend marketing partner events, and participate in an event to launch the ticket sales of the NBA China Games 2007.  Six members of the NBA Fan Patrol will also be in Shanghai to add to the festivities and greet fans in Shanghai.

With tickets in high demand for the NBA’s first game in China in three years, the league will place limits on the number of tickets fans can buy.  Fans will be able to purchase up to four tickets per transaction per each identity card or passport. The NBA will make available specially priced student tickets for RMB200 and each student will be able to purchase a maximum of 4 tickets per student identity card.

Fans will have a variety of ways to purchase tickets for this historic competition.  Tickets can be purchased at EMMA Ticket website (www.emma.cn), EMMA Ticket national call center (hotline: 400-707-9999), the Shanghai Stadium box office, and specific East Ticket Box Offices in Shanghai this Sunday beginning at 10am. The four East Ticket box offices are located at the Shanghai Grand Theatre Box Office, Xintiandi Box Office, Ganghui Box Office and Pudong Zhangjiang Box Office.

To prevent counterfeit tickets and protect the interest of fans at the time of purchase, fans will be given vouchers to be redeemed for actual game tickets closer to the game date. The redemption process will be announced at a later date.

The NBA China Games 2007 are comprised of three games featuring the Cleveland Cavaliers, the Orlando Magic and the China Men’s National Team. NBA China Games 2007 will tip off on Oct. 17 with a game between the Cavaliers and the Magic in Shanghai at the Qizhong Forest Sports City arena with a capacity of 13,708. The event will then head to Macao where there will be two games at the new Venetian Arena with a capacity of 15,000.  On Oct. 18, the Magic will take on the China Men’s National Team, and a rematch between the Magic and the Cavaliers will take place on Oct. 20.

All three games will be carried live on CCTV 5 and Great Sports Channel of SMG, and televised to more than 200 countries around the world.

NBA China Games 2007 will be the league’s second set of preseason games in China. In 2004, the NBA became the first American professional sports league to stage games in China, with two matchups between the Houston Rockets and the Sacramento Kings in Shanghai and Beijing. This year’s game between the Magic and the China Men’s National Team also will mark a special milestone in the NBA’s long-standing relationship with Chinese Basketball. The Magic will follow the Washington Bullets (now the Wizards) as the second NBA team to play a game against the Chinese National Team in China.  The Bullets traveled to China in 1979 to play two exhibition games against the Chinese National Team.

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2006-07 season, the NBA will distribute 45,000 hours of programming to 215 countries and territories in 41 languages. The league’s worldwide reach can also be seen with 83 international players on NBA rosters. The NBA is the most popular sports league in China.  The NBA has four offices in greater China, relationships with 51 Chinese telecasters and organizes dozens of grassroots events around the country.